Extent: | Online-Ressource (xvi, 272 p) ill 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index Using Investor Relations to Maximize Equity Valuation; Contents; PREFACE A Brave New World of Investor Relations; INTRODUCTION A New Approach and Why It's Important; PART ONE Capital Markets and Their Players: A Brief Primer; CHAPTER 1 The Capital Markets and IR; CHAPTER 2 The Sell-Side Disclosed: Who They Are and What They Do; CHAPTER 3 The Buy-Side: Institutional and Retail Investors; CHAPTER 4 Employees, Suppliers, Customers; CHAPTER 5 The Media; PART TWO Post-Bubble Communications: Events in the Markets and the New World of IR; CHAPTER 6 Greed Is Good, '90s Style CHAPTER 7 Of Rules and RegulationsCHAPTER 8 Post-Bubble Reality; CHAPTER 9 Of Reason, Renewal, and Honesty; PART THREE Investor Relations-The Fundamentals: Traditional IR and the Need for Change; CHAPTER 10 Traditional IR: What It Is, and Why It's Not Enough; CHAPTER 11 Staffing and Sourcing the New IR; CHAPTER 12 Grasping the IR Evolution; PART FOUR Investor Relations-Maximizing Equity Value; CHAPTER 13 Positioning IR to Succeed; PART FIVE Definition; CHAPTER 14 The IR Audit; CHAPTER 15 Excavating Value Post-Audit; PART SIX Delivery; CHAPTER 16 To Guide or Not to Guide: That Is the Question CHAPTER 17 Targeting the AudienceCHAPTER 18 Integrating with PR; CHAPTER 19 Infrastructure/Disclosure Check; CHAPTER 20 Delivering the Goods; PART SEVEN Dialogue; CHAPTER 21 From Delivery to Dialogue; CHAPTER 22 Maintaining and Building Relationships; CHAPTER 23 Meeting The Street; CHAPTER 24 Event Management; CHAPTER 25 The Banker Mentality; CONCLUSION A Call for Change; APPENDIX A Two Press Releases; APPENDIX B The Conference Call Script; APPENDIX C Velocity Inc. 2004 Investor Relations Plan; INDEX Electronic reproduction; Available via World Wide Web |
ISBN: | 0-471-67852-X ; 978-0-471-67852-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673307