Using limited information to support the decision to launch a new product in the fruit juice market : a teaching case study
Year of publication: |
2008
|
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Authors: | Briggeman, Brian C. ; Gray, Allan W. ; Detre, Joshua D. |
Published in: |
Review of agricultural economics : RAE. - Oxford : Blackwell, ISSN 1058-7195, ZDB-ID 1072527-1. - Vol. 30.2008, 2, p. 370-378
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Subject: | Fruchtsaft | Fruit juice | Innovation | USA | United States |
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