Using macromarketing to teach business sustainability
Year of publication: |
2022
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Authors: | Peterson, Mark |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 3, p. 390-401
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Subject: | business school curriculum | business sustainability | macromarketing | macromarketing pedagogy | responsible management education | sustainability | sustainability pedagogy | Nachhaltige Entwicklung | Sustainable development | Wirtschaftshochschule | Economics department | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Führungskräfteentwicklung | Leadership development | Wirtschaftspädagogik | Business and economics education | Wirtschaftsstudium | Graduate economics education |
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