Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
Year of publication: |
2006
|
---|---|
Authors: | Williams, Sunyna S. ; Koepke, Christopher P. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 6, p. 351-356
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Information media | Sales campaigns | Consumer research | Health services | United States of America |
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