Using Multiple Scenarios for Strategic Environmental Assessment: Implications for Marketing Management
Year of publication: |
1983
|
---|---|
Authors: | Linneman, Robert E. ; Klein, Harold E. ; Stanton, John L. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 1.1983, 1, p. 67-76
|
Publisher: |
MCB UP Ltd |
Subject: | Business Environment | Marketing Management | Scenarios |
-
Principles and practice of social marketing : an international perspective
Donovan, Rob, (2010)
-
Marketing strategy, related factors and performance of firms across Saudi Arabia
Sohail, M. Sadiq, (2009)
-
Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert, (2011)
- More ...
-
Environmental assessment : an international study of corporate practice
Klein, Harold E., (1984)
-
Using scenarios in strategic decision making
Linneman, Robert E., (1985)
-
Using scenarios in strategic decision making
Linneman, Robert E., (1985)
- More ...