Using narrative and storytelling in research
Year of publication: |
2017
|
---|---|
Authors: | Lawson, Alison |
Published in: |
Alternative market research methods : market sensing. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84372-1. - 2017, p. 182-204
|
Subject: | Narrative Methode | Narrative method | Erfolgsfaktor | Success factor | Qualitative Methode | Qualitative method | Marktforschung | Market research |
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