Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Year of publication: |
2013
|
---|---|
Authors: | Rageh, Ahmed ; Melewar, T. C. ; Woodside, Arch G. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 2, p. 126-149
|
Subject: | Ethnologie | Ethnology | Marktforschung | Market research | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Ägypten | Egypt |
-
The enchanted snake and the forbidden fruit : the ayahuasca "fairy tale" tourist
Dean, Andrew Kristoffer, (2019)
-
Communication and tourism : reflecting on the construction of the tourist image of Greece
Tsankarēs, Michalēs G., (2024)
-
Remotely researching leisurely settings
Brazão, Alice, (2022)
- More ...
-
Rageh, Ahmed, (2013)
-
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh, (2011)
-
Rageh, Ahmed, (2013)
- More ...