Using online social networks to globalize and popularize product brands in different cultural areas : a relational network model
Year of publication: |
2021
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Authors: | Chang, Christina Ling-Hsing ; Wu, Sheng |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 6, Art.-No. 38, p. 1-30
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Subject: | Online Social Network | Social Capital Theory | Guanxi Theory | Online Social Network Advertising Contact and Attention | Soziales Netzwerk | Social network | Social Web | Social web | Sozialkapital | Social capital | Soziale Beziehungen | Social relations | Unternehmensnetzwerk | Business network | Online-Marketing | Internet marketing |
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