Using Personal Values to Define Segments in an International Tourism Market
Year of publication: |
1991
|
---|---|
Authors: | Muller, Thomas E. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 8.1991, 1
|
Publisher: |
MCB UP Ltd |
Subject: | Canada | Market segmentation | Tourism | USA |
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