Using projective laddering to provide a better understanding of the value dimension in image position studies
by Anders Rasmussen
| Year of publication: |
1999
|
|---|---|
| Authors: | Rasmussen, Anders |
| Publisher: |
Copenhagen : Copenhagen Business School, Dept. of Marketing |
| Extent: | 18 Bl graph. Darst |
|---|---|
| Series: | Working paper. - Frederiksberg C. Danmark : [Institut for afsaetningsøkonomi, Handelshøjskolen i København], ISSN 0109-3401, ZDB-ID 2939875-7. - Vol. 1999/17 Working paper. - Copenhagen : [Advertising Research Group, Department of Marketing, Copenhagen Business School], ZDB-ID 2949883-1. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001564818