Using push-pull winescape attributes to model Australian wine tourist segmentation
Year of publication: |
2017
|
---|---|
Authors: | Quintal, Vanessa ; Thomas, Ben ; Phau, Ian ; Soldat, Zorana |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 4, p. 346-372
|
Subject: | Australia | Consumer behaviour | Wines | Market segmentation | Survey research | Conceptual/theoretical | Tourism management | Australien | Wein | Wine | Marktsegmentierung | Konsumentenverhalten | Urlaubsverhalten | Holiday behaviour | Weinbau | Wine industry | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markt | Market | Marktforschung | Market research |
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