Using radio advertising to promote blood donation
Josefa D. Martín-Santana, Eva Reinares-Lara, and Pedro Reinares-Lara
| Year of publication: |
2018
|
|---|---|
| Authors: | Martín-Santana, Josefa D. ; Reinares-Lara, Eva ; Reinares-Lara, Pedro |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 30.2018, 1, p. 52-73
|
| Subject: | Advertising effectiveness | blood donation | donation inhibitors | radio spokesperson credibility | social advertising | Fundraising | Blutspendedienst | Blood service | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Hörfunkwerbung | Radio advertising | Altruismus | Altruism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2017.1326340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847863