Using rational and emotional appeals in online advertisements for Muslim customers
Mehdi Behboudi; Hossein Vazifehdoust; Kobra Najafi and Mina Najafi
| Year of publication: |
2014
|
|---|---|
| Authors: | Behboudi, Mehdi ; Vazifehdoust, Hossein ; Najafi, Kobra ; Najafi, Mina |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 1, p. 97-124
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| Subject: | Internet advertising | Islamic marketing | Online advertising | Islamic e-marketing | Islamic life style markets | Islam | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Islamische Staaten | Islamic countries | Islamisch | Islamic | Werbung | Advertising | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256749