Using real options in management: Classification and applications
The paper is aimed to contribute in understanding how the concept of real options changes traditional views to many key issues of management. Author proposes new classifications of real options, and provides applications of real options analysis to brand equity valuation and investment in information technologies.
Year of publication: |
2004
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Authors: | Bukhvalov, Alexander V. |
Institutions: | Graduate School of Management, St. Petersburg State University |
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