Using relationship norms to create appropriate relationship value : evidence from the credit card industry
Year of publication: |
2011
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Authors: | Chen, Tser-yieth ; Lin, Fang-ju |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 1, p. 28-42
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Subject: | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Kreditkartengesellschaft | Credit card industry | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Taiwan |
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