Using revealed- and stated-preference customer choice models for making pricing decisions in services : an illustration from the hospitality industry
Year of publication: |
2012
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Authors: | MacDonald, Leo ; Anderson, Chris K. ; Verma, Rohit |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 2, p. 160-174
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Subject: | Dienstleistungsqualität | Service quality | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Revenue-Management | Revenue management | Gastgewerbe | Hospitality industry |
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