Using segmentation and prototyping in engaging politically-salient climate-change household segments
Year of publication: |
2014
|
---|---|
Authors: | Sherley, Chris ; Morrison, Mark D. ; Duncan, Roderick ; Parton, Kevin A. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 3, p. 258-280
|
Subject: | climate change | environmental communications | segmentation | prototypes | Marktsegmentierung | Market segmentation | USA | United States | Klimawandel | Climate change | Klimaschutz | Climate protection |
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