Using self-congruity and ideal congruity to predict purchase motivation
Year of publication: |
1985
|
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Authors: | Sirgy, M. Joseph |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 3, p. 195-206
|
Subject: | Marktforschung | Market research | USA | United States |
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