Using short films for the effective promotion of entrepreneurship
Year of publication: |
2015
|
---|---|
Authors: | Zampetakis, Leonidas A. ; Lerakis, Manolis ; Kafetsios, Konstantinos ; Moustakis, Vassilis |
Published in: |
Journal of Global Entrepreneurship Research. - Heidelberg : Springer, ISSN 2251-7316. - Vol. 5.2015, 23, p. 1-14
|
Publisher: |
Heidelberg : Springer |
Subject: | Short film | Conjoint analysis | Communication | Entrepreneurship | Career starters |
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