Using simulations in the marketing classroom
Year of publication: |
August 2016
|
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Authors: | Kietzmann, Jan ; Pitt, Leyland F. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 71-72
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Subject: | Simulation | Theorie | Theory | Wirtschaftsstudium | Graduate economics education |
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