Using social branding to change culture and reduce teen smoking
Year of publication: |
2013
|
---|---|
Authors: | Jordan, Jeffrey W. ; Turner, Scott ; Djakaria, Mayo |
Published in: |
Contemporary issues in social marketing. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-5024-1. - 2013, p. 195-214
|
Subject: | Rauchen | Smoking | Gesundheitsrisiko | Health risk | Markenführung | Brand management | Jugendschutz | Youth protection | USA | United States |
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