Using social marketing strategies to develop and pretest PrEP education materials for transgender women
Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D'Avanzo, Samantha Herrera and Jae Sevelius
| Year of publication: |
2023
|
|---|---|
| Authors: | Bass, Sarah Bauerle ; Kelly, Patrick J. A. ; Brajuha, Jesse ; Gutierrez-Mock, Luis ; D'Avanzo, Paul ; Herrera, Samantha ; Sevelius, Jae |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 3, p. 380-398
|
| Subject: | Health communication | HIV prevention | Perceptual mapping | PrEP | Social marketing | Transgender women | Frauen | Women | AIDS | Social Marketing | Gesundheitsvorsorge | Preventive care | Sexualität | Sexuality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-08-2022-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311986