Using social media for continuous monitoring and mining of consumer behaviour
Year of publication: |
2014
|
---|---|
Authors: | Salampasis, Michail ; Paltoglou, Georgios ; Giachanou, Anastasia |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 1, p. 85-96
|
Subject: | microblogging social media | WoM | word-of-mouth | consumer behaviour | sentiment analysis | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining |
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