Using spotlight effect to curb counterfeit consumption : an experimental investigation
Year of publication: |
2015
|
---|---|
Authors: | Zhan, Lingjing ; Sharma, Piyush ; Chan, Ricky Y. K. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 556-574
|
Subject: | Counterfeit consumption | Egocentric bias | Outcome severity | Pessimism bias | Probability estimate | Spotlight effect | Produktpiraterie | Product counterfeiting | Systematischer Fehler | Bias | Konsumentenverhalten | Consumer behaviour | Experiment | Privater Konsum | Private consumption |
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