Using subvertising to build families' persuasion knowledge in Jamaica
Michelle R. Nelson, Rachel Powell, Gail M. Ferguson, and Kathy Tian
| Year of publication: |
2020
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|---|---|
| Authors: | Nelson, Michelle R. ; Powell, Rachel ; Ferguson, Gail M. ; Tian, Kathy |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 4, p. 477-494
|
| Subject: | Persuasion knowledge | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1783725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313123