Using supermarket loyalty card data to measure the differential impact of the UK soft drink sugar tax on buyer behaviour
Year of publication: |
2022
|
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Authors: | Fearne, Andrew P. ; Borzino, Natalia ; De La Iglesia, Beatrix ; Moffatt, Peter G. ; Robbins, Margaret |
Published in: |
Journal of agricultural economics : JAE. - Oxford : Wiley-Blackwell, ISSN 1477-9552, ZDB-ID 2101961-7. - Vol. 73.2022, 2, p. 321-337
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Subject: | geo-demographic segmentation | sugar tax | supermarket loyalty card data | UK | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Zucker | Sugar |
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