Using the elaboration likelihood model to guide customer service-based segmentation
| Year of publication: |
1997
|
|---|---|
| Authors: | Eckert, James A. ; Goldsby, Thomas J. |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bradford : Emerald, ISSN 0020-7527, ZDB-ID 1842791. - Vol. 27.1997, 9-10, p. 600-615
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