Using the FCB grid to understand privacy concerns in social media advertising
Year of publication: |
2024
|
---|---|
Authors: | Youn, Kibum ; Pittman, Matthew ; Haley, Eric John |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 405-433
|
Subject: | accessibility-diagnosticity | affect-as-information | Online behavioral advertising | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour |
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