Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Michael Kenneth Mills
| Year of publication: |
2010
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|---|---|
| Authors: | Mills, Michael Kenneth |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 3, p. 300-313
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| Subject: | Marktforschung | Market research | Betriebswirtschaftsstudium | Graduate business education | Didaktik | Didactics | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757990