Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
Year of publication: |
2010
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Authors: | Steward, Michelle D. ; Martin, Gregory S. ; Burns, Alvin C. ; Bush, Ronald F. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 32.2010, 2, p. 128-140
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