Using the power of machine learning in sales research : process and potential
Caroline E. W. Glackin and Murat Adivar
| Year of publication: |
2023
|
|---|---|
| Authors: | Glackin, Caroline E. W. ; Adıvar, Murat |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 3, p. 178-194
|
| Subject: | data mining | machine learning | predictive analytics | salesforce performance | supervised learning | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Prognoseverfahren | Forecasting model | Lernen | Learning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2128812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365148