Using the senses to evaluate aesthetic products at the point of sale : the moderating role of consumers' goals
Year of publication: |
January 2018
|
---|---|
Authors: | Vilches-Montero, Sonia ; Nik Mohd Hazrul Nik Hashim ; Pandit, Ameet ; Bravo-Olavarria, Renzo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 82-90
|
Subject: | Aesthetic products | Consumer goals | Emotional attachment | Moderated mediation | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Emotion | Produktgestaltung | Product design |
-
Kumar, Minu, (2010)
-
Aesthetic incongruity resolution
Patrick, Vanessa M., (2011)
-
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather, (2012)
- More ...
-
Vilches-Montero, Sonia, (2018)
-
Nik Mohd Hazrul Nik Hashim, (2015)
-
Pandit, Ameet, (2016)
- More ...