Using theoretical frameworks in behavioral research
Year of publication: |
2023
|
---|---|
Authors: | Calder, Bobby J. ; He, Sharlene ; Sternthal, Brian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 161.2023, p. 1-10
|
Subject: | Theory development and application | Dual-process theory | Frameworks | Resource allocation |
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