Using time in branding : reflections and orientations in an increasingly competitive world
Year of publication: |
March 2018
|
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Authors: | Davies, Mark A. P. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 93-100
|
Subject: | Time-based competition | Timestyle | Technology | Positioning | Globalisation | Globalisierung | Globalization | Internationaler Wettbewerb | International competition | Markenführung | Brand management | Wettbewerb | Competition | Technischer Fortschritt | Technological change | Welt | World |
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