Using transformational appeals to enhance the retail experience
Year of publication: |
2008
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Authors: | Naylor, Gillian ; Kleiser, Susan Bardi ; Baker, Julie ; Yorkston, Eric |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 1, p. 49-58
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Saved in:
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