Using Type Font Characteristics to Communicate Brand Personality of New Brands
Year of publication: |
2013
|
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Authors: | Grohmann, Bianca ; Giese, Joan ; Parkman, Ian D. |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktgestaltung | Product design | Markenführung | Brand management | Nordamerika | North America |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Brand Management Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 22, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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