Using value-chain analysis to discover customers' strategic needs
Year of publication: |
2008
|
---|---|
Authors: | Crain, David W. ; Abraham, Stan |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 4, p. 29-39
|
Subject: | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | USA | United States |
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