Using values to segment virtual consumers on social networking sites
Aziz Madi (Department of Managerial Sciences, German Jordanian University, Amman, Jordan)
Year of publication: |
2016
|
---|---|
Authors: | Madi, Aziz |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 623-645
|
Subject: | Marketing | Internet marketing | Marketing segmentation | Marketing channels | Consumer marketing | Marktsegmentierung | Market segmentation | Online-Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Vertriebsweg | Distribution channel | Internet | Electronic Commerce | E-commerce |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Analysis of content creation in social media by B2B companies
Huotari, Lauri, (2015)
-
Maheshwari, Deepika, (2020)
-
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien, (2024)
- More ...
Similar items by person