Using visual design to improve customer perceptions of online assortments
Barbara E. Kahn
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Kahn, Barbara E. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 1, p. 29-42
|
| Subject: | Online retailing | Perceived variety | Product assortment | Perceptual fluency | Attention | Visual complexity | Online-Handel | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704679