Using visual design to improve customer perceptions of online assortments
Year of publication: |
March 2017
|
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Authors: | Kahn, Barbara E. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 1, p. 29-42
|
Subject: | Online retailing | Perceived variety | Product assortment | Perceptual fluency | Attention | Visual complexity | Konsumentenverhalten | Consumer behaviour | Online-Handel | Wahrnehmung | Perception |
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