Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions
Year of publication: |
2019
|
---|---|
Authors: | Teng, Weichen |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 6, p. 626-644
|
Subject: | collectible premium | Consumption value | epistemic value | high value | premium rewards | trading stamps |
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