Utilization of clustering analysis for segmentation of the customers´ opinion on food-store field services

In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.

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Year of publication:	2012-09-06
Authors:	Čermáková, Anna ; Rost, Michael
Publisher:	Acta Universitatis Bohemiae Meridionalis
Subject:	marketing research \| food market \| segmentation of consumers \| cluster analysis

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Type of publication:	Article
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10011315727