Utilizing consumer psychology in business strategy
Year of publication: |
[2018]
|
---|---|
Authors: | Dalgic, Tevfik ; Unal, Sevtap |
Publisher: |
Hershey, PA : Business Science Reference |
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] |
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Competing for consumers with self-control problems
Alexandrov, Alexei, (2016)
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Entrepreneur characteristics and management control : contingency influences on business performance
Westerberg, Mats, (2008)
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HR Management for an aging workforce : a life-span psychology perspective
Korff, Jörg, (2009)
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Utilizing consumer psychology in business strategy
Dalgic, Tevfik, (2018)
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How avatars help enhancing self-image congruence
Unal, Sevtap, (2018)
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The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes
Deveci, F. Gorgun, (2021)
- More ...