Utilizing consumer psychology in business strategy

Tevfik Dalgic, Sevtap Unal

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

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Year of publication:	[2018]
Authors:	Dalgic, Tevfik ; Unal, Sevtap
Publisher:	Hershey, PA : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology \| Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xii, 325 Seiten Illustrationen
Series:	Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-3448-8 ; 978-1-5225-3449-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011672335