Utilizing the VICE model for the sustainable development of the Innibos Arts Festival
Year of publication: |
2011
|
---|---|
Authors: | Van Niekerk, Mathilda ; Coetzee, Willem J. L. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 3/4, p. 347-365
|
Subject: | Großveranstaltung | Big event | Kunst | Arts | Event-Marketing | Event marketing | Erfolgsfaktor | Success factor | Destinationsmanagement | Destination management | Südafrika | South Africa | 2004-2008 |
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