Vale Roger A. Layton : the father of marketing in Australasia
Ian Wilkinson and Louise Young
| Year of publication: |
2021
|
|---|---|
| Authors: | Wilkinson, Ian F. ; Young, Louise |
| Other Persons: | Layton, Vale Roger A. (honouree) |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 4, p. 379-379
|
| Subject: | Neuseeland | New Zealand | Australien | Australia |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Festschrift ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211028674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668469