Valeur perçue des "méta-services" et comportement du consommateur : le cas des alliances aériennes
Year of publication: |
2015
|
---|---|
Authors: | Janawade, Vikrant ; Bertrand, Daisy ; Léo, Pierre-Yves ; Philippe, Jean |
Published in: |
Economies et sociétés ; 49,3. - Paris : Presses de l'ISMÉA. - 2015, p. 327-362
|
Subject: | Fluggesellschaft | Airline | Unternehmenskooperation | Inter-firm cooperation | Kundenzufriedenheit | Customer satisfaction | Flugpreis | Airfare | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Partielle kleinste Quadrate | Partial least squares |
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