Validating agent-based marketing models through conjoint analysis
Year of publication: |
2007
|
---|---|
Authors: | Garcia, Rosanna ; Rummel, Paul ; Hauser, John |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 8, p. 848-857
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna, (2007)
-
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna, (2007)
-
Specialisation in technology exploration and exploitation : a systems approach
Garcia, Rosanna, (2011)
- More ...