Validating fashion brand centrality scale amongst young adults
Year of publication: |
2017
|
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Authors: | Sarkar, Abhigyan ; Sarkar, Juhi Gahlot |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 1, p. 133-156
|
Subject: | Centrality of brand | Fashion brand devotion | Centrality of religiosity | Transcendent brand experience | Brand evangelism | Markenartikel | Brand | Markenführung | Brand management | Mode | Fashion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
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