Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance
Mónica Cantó-Primo, Irene Gil-Saura, Marta Frasquet-Deltoro
| Year of publication: |
2024
|
|---|---|
| Authors: | Cantó-Primo, Mónica ; Gil Saura, Irene ; Frasquet Deltoro, Marta |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 18.2024, 1, p. 81-100
|
| Subject: | Competitive advantage | Design orientation | Differentiation | Marketing design integration | Wettbewerbsvorteil | Unternehmenserfolg | Firm performance | Produktgestaltung | Product design | Tourismuswirtschaft | Tourism industry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-023-00550-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014504720