Validation of the information processing theory of consumer choice : evidence from travel search engine clickstream data
Year of publication: |
2022
|
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Authors: | Gao, Xiaoyi Sylvia ; Currim, Imran S. ; Dewan, Sanjeev |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2250-2280
|
Subject: | Hidden Markov model | Information processing theory of consumer choice | Product search engine | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Suchmaschine | Search engine | Informationsverhalten | Information behaviour |
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