Valuation of various media advertising expenditures : UK perspective
Year of publication: |
2015
|
---|---|
Authors: | Qureshi, Maqsood Iqbal |
Published in: |
International journal of accounting, auditing and performance evaluation : IJAAPE. - Olney, Bucks. : Inderscience Enterprises, ISSN 1740-8008, ZDB-ID 2151669-8. - Vol. 11.2015, 1, p. 1-13
|
Subject: | advertising expenditure | media advertising | intangibles | valuation | market value | Werbung | Advertising | Online-Marketing | Internet marketing | Unternehmensbewertung | Firm valuation | Immaterielle Werte | Intangible assets |
-
Qureshi, Maqsood Iqbal, (2017)
-
Valuation of various media advertising expenditures - UK perspective
Qureshi, Maqsood Iqbal, (2015)
-
UK empirical evidence on the valuation relevance of goodwill amortisation
Qureshi, Maqsood Iqbal, (2012)
- More ...
-
Asset value of UK firms advertising expenditures
Qureshi, Maqsood Iqbal, (2007)
-
UK empirical evidence on the valuation relevance of goodwill amortisation
Qureshi, Maqsood Iqbal, (2012)
-
Qureshi, Maqsood Iqbal, (2017)
- More ...